Build A Better Business – Use Testimonials & Try And Provide A Guarantee
When people buy they have questions in their mind because they do not know you. So the more that you can dispel their fears and objections the better you can remove those barriers to making the sale. Two ways of doing this are using testimonials and guarantees. Testimonials give comfort that what you say about […]
Build A Better Business – Market Using A Range Channels
For fledgling businesses you may have a great product or service but unless you get the message out to your audience you won’t sell anything. The more that you get the word out the more likely you will increase your sales. You should be using all methods to advertise and market your goods & services […]
Build A Better Business – Don’t Market To Everyone
It’s much easier to sell to people that are more likely to buy your product than to everyone. I think this is obvious. But a lot of business try to market to everyone thinking that their market and therefore sales will be bigger. However statistics have shown that you are far better narrowing your marketing […]
Build A Better Business – Try And Have Something Unique In Your Selling Proposition
If you look at the Wikipedia definition of unique selling Point (or proposition) it defines this as: 1. Each advertisement must make a proposition to the consumer—not just words, product puffery, or show-window advertising. Each advertisement must say to each reader: “Buy this product, for this specific benefit.” 2. The proposition must be one the […]
Build A Better Business – Make Sure You Talk To An Accountant
Well I would say that wouldn’t I but seriously mistakes made by people with their tax affairs arise out of understandable ignorance. Tax law is very complex with of all sorts of inconsistencies. If you are not an expert then the chances of you making an expensive error is greatly increased. It is also not […]
Build A Better Business – Don’t Do Everything Yourself
Teams always beat individuals You cannot be an expert in everything You haven’t got time to do everything Nobody has ever done anything alone And the reasons why people think they can do it all by themselves are Cost – Thinking it’s cheaper to do it yourself Control – You don’t want to lose control […]
Build A Better Business – Review Your Costs regularly
There are various ways to increase profits one is to make more sales the other is to reduce your costs for the same level of sales. Some of the main factors are • Eliminate unnecessary costs. You need to constantly keep your costs under review, e.g. are you on the right energy tariff, can you […]
Build A Better Business – Price Your Product Or Service Correctly
How much are you going to charge your customers for your product or service? Getting your pricing right could double your profits at a stroke. Many start-up businesses work out a cost figure for each product and add a modest mark-up – known as cost-plus pricing. While this method is common, it is not the […]
Build A Better Business – Constantly Manage Your Cashflow
I know I go on about cash but a business can survive for a while without sales and profits but not without cash. In my years in business all the best business understand the importance of knowing what their peaks and troughs will be today, tomorrow, next week, next month and in many cases a […]
Build A Better Business – Invoice Promptly & Collect Your Debts!
You wouldn’t believe how common a problem this is. It maybe that once the sale is made you move on to the next sale and also many people find collecting debts a distasteful exercise and so don’t prioritise it. Remember A SALE IS WORTHLESS UNTIL THE MONEY’S COMES IN! There are many businesses that run […]
