Build A Better Business – Use Testimonials & Try And Provide A Guarantee

When people buy they have questions in their mind because they do not know you. So the more that you can dispel their fears and objections the better you can remove those barriers to making the sale.

Two ways of doing this are using testimonials and guarantees.

Testimonials give comfort that what you say about yourself is true. Similarly a guarantee is a powerful tool to allay people’s fears about whether you can deliver what you say you can.