LOGO 4

Don’t Be Fooled Most Accountants Offer More Or Less the Same Things

As Oscar Wilde once said, ‘Most originality is just undetected plagiarism.’ Could this be an uncomfortable truth in the world of business?”👨‍💼

It was a bright Tuesday morning when my friend excitedly announced she’d found the golden ticket to health and wellness – the Paleo Diet. “You have to try it,” she urged over our lattes. “It’s revolutionary!”🍇

The diet, if you aren’t familiar, champions a return to the eating habits of our caveman ancestors. That means a big ‘yes’ to things like meats, nuts, and berries, and a resounding ‘no’ to items like pasta, chocolates, or anything that would make a sweet-toothed millennial cry🍫

Revolutionary, though? Not so much.

A little digging revealed that my friend’s newfound ‘golden ticket’ was eerily similar to a concept that had been peddled around since the 1970s. Back then, Walter Voegtlin, a gastroenterologist, published a book named “The Stone Age Diet,” where he asked people to return to the dietary habits of Paleolithic humans. Sound familiar?🪨

It seems the ‘revolutionary’ Paleo Diet was nothing more than Voegtlin’s decades-old idea wrapped up in a shiny, new package. Now, don’t get me wrong, I’m not dismissing the potential health benefits of the diet. I’m just amused by the lengths to which we go to repackage and remarket old ideas

In the end, it’s not just our fad diets, is it? This pattern of old ideas presented in shiny new packaging isn’t exclusive to the food we eat. In fact, it crops up in everything including services offered by accountants👨‍💼

Accounting, believe it or not, is a lot like the caveman diet we were just discussing. You might think your accountant is doing something extremely special and unique, offering this innovative bundle of services. However, when you peel back the layers, it’s the same old debits and credits’⚖️

Accounting, in essence, is an age-old practice. Different accountants may dangle different add-ons, different reporting methods, promise unique tools or brandish flashy software, but at the end of the day, the core service they offer is more or less the same. Whether it’s maintaining your ledger or preparing your financial statements, the underlying principles remain unchanged since the days of old.

Now, don’t get me wrong – some accountants are indeed better than others. They’re more precise, more efficient, have better qualifications and experience or perhaps they’re just better at communicating with their clients. These qualities can make a world of difference. But it’s important to remember that underneath the fancy branding and compelling sales pitches, accounting at its core, much like our Paleo diet, hasn’t really changed all that much.

So, just as you would scrutinize that ‘new’ diet plan that’s really just repackaged age-old wisdom, be discerning about your choice of accountant.

Look beyond the marketing jargon and focus on qualifications, experience and whether they have good reviews or testimonials, after all if a lot of their clients are happy it’s likely you will be too.

Disclaimer: Paul Stankiewicz is the owner and principal at Paul Marks & Co Chartered Accountants which is the trading name of Paul Marks Ltd a Limited Company registered in England and Wales (registered number 4487645).This article is designed for the information of readers only and is the opinion of the author only. Readers should not act on any of the information contained in this article without seeking professional advice. Nothing in this article constitutes advice, nor does the transmission, downloading or sending of any information or the Material create any contractual relationship. Links to third party websites are provided as a convenience to the reader, Paul Marks Ltd does not control and is not responsible for any of those websites or their content. Paul Stankiewicz and Paul Marks Ltd accepts no liability or responsibility whatsoever for any loss or damage suffered by any user of the information contained on or accessed through this article or the Material downloaded.