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How a Pizza company turned around from falling sales

“Oscar Wilde once said, ‘Experience is simply the name we give our mistakes.’ Ready for a redemption story?

Hey there, fellow foodie! Ever had one of those Dominos pizzas? Well, guess what? Domino’s Pizza was once the “king of meh” in the pizza world 🍕

Back in 2009, the scene wasn’t so rosy for Domino’s. Their sales were dropping faster than a hot slice of pepperoni off a pizza. Customers were getting vocal about their disappointment, and to be fair, some feedback was harsher than biting into a chilly jalapeño. Reviews said things like “tastes like cardboard” and “the sauce tastes like ketchup.” Ouch! 😟

Now, here’s where it gets interesting. Instead of burying their heads in the cheese and pretending like nothing was happening, Domino’s did something radical. They turned to their financial data and dived deep. The numbers didn’t lie. Certain pizzas were like that one guy at the party who just doesn’t gel – they were dragging the whole vibe down 😟

But instead of just sweeping the issue under the rug, they embraced it. Domino’s launched an ad campaign (yes, you heard that right) admitting that their pizzas weren’t up to snuff. It was like your best friend admitting they can’t dance but doing it anyway! They shared real customer feedback, no sugar-coating, and promised change ☝️

And oh boy, did they change! The menu got a complete overhaul. The crust? Fluffier and tastier! The sauce? A whole new zesty recipe that could make your taste buds dance. The cheese? More melty and dreamy than ever 😋

The result? A phoenix-like rise from the ashes of cardboard-flavoured despair. Sales soared, and Domino’s transformed from the dorky kid in the pizza class to the popular one everyone wanted a slice of 🚀

Moral of the story? If Domino’s can take its flaws, face them head-on, and come out winning, maybe there’s hope for all of us in our endeavours. All it takes is a little data and a lot of heart! 👈

After Domino’s brush with critique, it wasn’t just the sauce or crust they transformed. You see, beneath the delicious layers of their pizzas, there was another key ingredient working its magic—transparency. They started listening more closely, valuing feedback, and most importantly, understanding that genuine improvement comes from an honest look at what’s really on the table 👈

Just as Domino’s took a keen look at their recipe, your business recipe also requires a crucial component: accurate data. Ever heard the phrase, “The devil’s in the details”? Well, when it comes to understanding products and customers, this couldn’t be more accurate. By keeping a finger on the pulse of accurate data, you’re not only ensuring a clear roadmap for improvements but also building a bond of trust with your audience. It’s like ensuring you’ve got the right amount of cheese on that pizza. Too little, and you’ll leave customers wanting; too much, and it’s a gooey mess. Balance is the key, and accurate data is your scale 👈

Disclaimer: Paul Stankiewicz is the owner and principal at Paul Marks & Co Chartered Accountants which is the trading name of Paul Marks Ltd a Limited Company registered in England and Wales (registered number 4487645).This article is designed for the information of readers only and is the opinion of the author only. Readers should not act on any of the information contained in this article without seeking professional advice. Nothing in this article constitutes advice, nor does the transmission, downloading or sending of any information or the Material create any contractual relationship. Links to third party websites are provided as a convenience to the reader, Paul Marks Ltd does not control and is not responsible for any of those websites or their content. Paul Stankiewicz and Paul Marks Ltd accepts no liability or responsibility whatsoever for any loss or damage suffered by any user of the information contained on or accessed through this article or the Material downloaded.